core team

Muse is led by Jennifer and Benton Wong, each with nearly 25 years experience in consumer insights, trends, brands, design, research and strategy.

Jennifer began her journey in the World of Brands through the advertising industry, where she learned to understand the types of information and insight that both clients and agencies need in order to support and enhance the brand.

She then joined Nike's equipment division, where she played a significant role in launching the Timing, Vision and Tech Lab businesses. At Nike, Jennifer was responsible for color forecasting, trends and consumer insights for the product design and marketing teams. Her breadth of experience in advertising, marketing, graphic design and product development provide an ideal foundation for Muse, which she launched in 2000.

Benton Wong spent 10 years as a founding partner and principal at Grey Matter Design, an award-winning brand design firm. He has worked with brands large and small, designing corporate identities, consumer goods packaging, advertising and retail experiences.

Benton joined Muse in 2002, bringing his aptitude for analyzing complex business challenges and developing clear, comprehensive creative strategies that are effective and visually compelling. Benton's skills and experience bring visual clarity and life to the information in our reports.

Kim Brechin, a core strategic partner, brings more than 15 years of expertise as a senior level engagement expert, specializing in communications strategy, outreach, brand communications, reputation management and sponsorships. She also has extensive experience in social media programs and planning, notably helping to define and implement brands that are recognized pioneers in social and digital media strategy, such as Kaiser Permanente, Nike, Williams-Sonoma and Starwood. Kim's work has led to a recent appointment to a chair position on the prestigious HBR Council for Social Trends.

Kim adds a new dimension to Muse's work through her unbridled energy, passion for storytelling and ability to develop and implement powerful communications strategies across multiple platforms. 

Working as a tightly integrated team, Muse brings fresh insights and innovative thinking to businesses worldwide.