consumer insights, segmentation and persona development

We can decode your consumer's attitudinal and emotional needs and desires, and translate that knowledge to help your brand become more meaningful. Our insights capabilities include: 

› custom qualitative research

› traditional and non-traditional methodologies

› consumer insights - behavioral and emotional triggers

› market segmentation and direction

› consumer journey / path to purchase

› deep dives

› brand audits

› opportunity ideation

› progressive refinement methodologies for creative concepts

› disaster checking

› interactive workshops

› strategic facilitation