Muse is led by Jennifer and Benton Wong, each with nearly 20 years experience with consumer insights, brands, design, research and strategy.

Jennifer began her journey in the World of Brands through the advertising industry, where she learned to understand the types of information and insight that both clients and agencies need in order to support and enhance the brand.

She then joined Nike's equipment division, where she played a significant role in launching the Timing, Vision and Tech Lab businesses. At Nike, Jennifer was responsible for color forecasting, trends and consumer insights for the product design and marketing teams. Her breadth of experience in advertising, marketing, graphic design and product design provide an ideal foundation for Muse, which she founded in 2000.

Benton Wong joined Muse in 2002 after 10 years as a principal at Grey Matter, an award-winning graphic design and branding firm.

As a founding partner, Benton was responsible for the smooth daily operations of the consultancy, as well as creative direction, brand strategy and client relations. He has an aptitude for analyzing complex branding challenges and developing clear, comprehensive creative strategies that are effective and visually compelling. Benton's skills and experience bring visual clarity and life to the information in our reports.

As a tightly integrated team, Jennifer and Benton bring fresh insights and innovative thinking to businesses worldwide.